Struggling to acquire enough new customers?

Your marketing might not be the problem.

When customer growth stalls, the natural response is to spend more on marketing. But the real problem could be somewhere else.

I help service businesses diagnose what's preventing them from acquiring more customers — and identify what needs to change.

Your marketing might not be the problem.

When customer growth stalls, the natural response is to spend more on marketing. But the real problem could be somewhere else.

I help service businesses diagnose what's preventing them from acquiring more customers — and identify what needs to change.

Discuss Your Acquisition Problem

Find out where your acquisition process is breaking down and what to prioritise.

Companies I’ve helped diagnose and improve their customer acquisition systems

You're doing more marketing. But where are the customers?

You're doing more marketing. But where are the customers?

You're investing in your website, advertising and lead generation. You're putting time, money and effort into attracting new business.

But you're not acquiring as many customers as you need.

Maybe you're not generating enough enquiries. Maybe you're getting leads, but too few become paying customers. Or perhaps you're spending more on marketing without seeing the growth you expected.

The frustrating part?

It's not always clear what's actually going wrong.

So you try another campaign. Increase the budget. Change the website. Push the sales team harder.

But without knowing what's causing the problem, you risk spending more money trying to fix the wrong thing.

Find Out What's Costing You Customers

A focused 90-day engagement to identify and remove the friction that’s costing you customers — and holding back your growth.

Most businesses try to grow by adding more marketing.
More ads. More traffic. More spend.

But if your system is broken, you’re just paying to lose more customers.

Instead of adding more, I work with your team to fix what’s already there — the system that turns traffic into customers.

Visibility

• How easily the right customers can find you
• Where traffic is coming from
• Whether demand is being captured

Experience

• What happens when visitors arrive
• How clearly the offer is understood
• How easy it is to take the first step

Conversion

• How leads move through the system
• Where friction slows decision-making
• How prospects become customers

Learning

• How the system improves over time
• Whether feedback loops exist
• How teams adapt and optimise

Customer acquisition is a system, not a funnel.

Find Out What’s Costing You Sales

If you’re already spending on ads but not scaling, there’s usually something in your marketing system holding you back.

Book a short call and I’ll help you identify where the friction is — and whether this sprint is the right fit.

Find the Friction Costing You Sales

What Clients Say After Diagnosing Their Acquisition System

James is the most performance focussed marketer I know. No matter the scenario/challenge even before designing a solution, James' first thought is what does winning look like? A logical, analytical and insightful marketer, he makes no assumptions and follows facts diligently. Having observed James at close quarter I can confirm he is the modern marketer, totally grounded in the reality of the business and obsessed with its requirement for profitable growth.

Baba Awopetu

Strategy Director, Stragmar

James is good-humoured, smart, detailed, fair, and was thorough in his expectations and objectives. This clarity made it easy for my team and I to excel in our work. I've been in hundreds of meetings with as many marketers, and James stands out to me as being one of the rarer types who is very clear about what he's trying to achieve.

Alex Minchin

Managing Director, Zest

James is tenacious, agile, results-driven and an extremely resilient marketer. His commercial acumen and ability to achieve ambitious targets is rock solid. James' hands-on approach, ability to process vast amounts of information and break it down into simple concepts and resourceful attitude are some of the assets he brings to the table.

On a personal level, James always brought a charming character which makes working with him very likeable.

Mehug Garg

It is rare to work with someone who has such a powerful blend of energy, intelligence and laser sharp focus on performance.

The vision correction industry is known for being ruthlessly competitive. Marketing professionals need to understand the entire landscape in granular detail to achieve ROI positive results. James demonstrated an understanding of "the big picture", and delivered impressive and record breaking marketing results for the company.

Tukshad Engineer

James is the most performance focussed marketer I know. No matter the scenario/challenge even before designing a solution, James' first thought is what does winning look like? A logical, analytical and insightful marketer, he makes no assumptions and follows facts diligently. Having observed James at close quarter I can confirm he is the modern marketer, totally grounded in the reality of the business and obsessed with its requirement for profitable growth.
Baba Awopetu
Strategy Director, Stragmar
James is good-humoured, smart, detailed, fair, and was thorough in his expectations and objectives. This clarity made it easy for my team and I to excel in our work. I've been in hundreds of meetings with as many marketers, and James stands out to me as being one of the rarer types who is very clear about what he's trying to achieve.
Alex Minchin
Managing Director, Zest
James is tenacious, agile, results-driven and an extremely resilient marketer. His commercial acumen and ability to achieve ambitious targets is rock solid. James' hands-on approach, ability to process vast amounts of information and break it down into simple concepts and resourceful attitude are some of the assets he brings to the table.

On a personal level, James always brought a charming character which makes working with him very likeable.
Mehug Garg
It is rare to work with someone who has such a powerful blend of energy, intelligence and laser sharp focus on performance.

The vision correction industry is known for being ruthlessly competitive. Marketing professionals need to understand the entire landscape in granular detail to achieve ROI positive results. James demonstrated an understanding of "the big picture", and delivered impressive and record breaking marketing results for the company.
Tukshad Engineer

FAQs

If you have questions, feel free to get in touch.

What is a Customer Acquisition Diagnostic?

How is this different from marketing consulting?

What types of companies does this work for?

When should a company do this diagnostic?

Diagnose Your Customer Acquisition System

If your company generates traffic but growth has stalled, the issue is often friction inside the acquisition system.

Book a call by clicking here.

If your company generates traffic but growth has stalled, the issue is often friction inside the acquisition system.

Book a call by clicking here.

Registered address:
James Davidson Associates, 2 Priors Road, Cheltenham, GL52 5AA

Company Number: 13194316
VAT Number: 454 7314 87

Registered address:
James Davidson Associates, 2 Priors Road, Cheltenham, GL52 5AA

Company Number: 13194316
VAT Number: 454 7314 87